ADV overhaul: Plain English is Greek to some advisers

Investment News Article, Liz Skinner 1.23.11

Many financial advisers are finding out that they aren't as fluent in English as they thought.
Starting March 31, many advisers will be required to provide clients with plain-English descriptions of their investment philosophies,
fee schedules and conflicts of interest on the Securities and Exchange Commission's Form ADV Part 2. The rule change is intended
to make it easier for clients to compare advisers' services and business models.

But writing in plain English is more complex than simply substituting nickel-and-dime words for dollar words and “dumbing down”
content, according to experts who have spent decades helping the U.S. government and many companies make their documents
easier to understand.


Read full article: http://www.investmentnews.com/article/20110123/REG/301239983


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